Coached by Matt J

If getting fitter
feels like your Everest,
I’ll get you to the top.

Apply for coaching

01 / 10 — TrustClients write for me fromCoached by Matt J

Clients write for me from

Mollie
Diageo
Manly
Booking.com
UiPath
Olaf
Costa
Mastercard

Who I coach

Total beginner to photoshoot ready.

→See the transformations gallery

02 / 10 — Principles

What I
stand for.

Five rules under everything I write for a client. They do not change with trends.

Honesty.

Get clear and honest about what you really want, then go and get it.

Built for you, built to last.

A plan that fits your life now and compounds into the long-term result.

No trends, just what works.

Ignore the fads and do what is proven.

Sacrifice is part of it.

You cannot always flexible-diet; sometimes the hard call has to be made.

Fitness to enjoy life.

Looking good is a bonus; the real win is using your fitness to live better.

03 / 10 — My approach

How I
coach.

I will not tell you things are okay when they are not.

I will never tell you that you can't do something, but every choice has a consequence.

I don't believe in one single method. There is more than one road to Rome.

04 / 10 — How we work together

The delivery stack.

Four channels. One coach. The app is the instrument that watches your week; the rest is me, on a direct line, doing the thinking and writing the call.

01 / 04 · The instrumentREC

A customised app, built around you.

Your training programmes, nutrition, and macros, all in one place.
Daily check-ins.
Connects to your Health app: sleep, HRV, heart rate, weight, every signal that matters.
I see what you see, so I can adjust in real time.

Live readout · last sync 06 m agoSource · your Health app

Sleep

7h 18m

HRV

62 ms

Heart rate

54 bpm

Weight

84.2 kg

The human channels

Where the actual coaching happens. No portal logins, no chatbots, no ticket queues.

02 / 04

Weekly Loom feedback.

A short, personal video review every week.
Voice and screen, walking through your numbers, your training, what to change.
Not a templated email.

03 / 04

Form check on Google Drive.

Upload a clip of any lift.
I review it, mark up what to fix, send it back.
As often as you need it.

04 / 04

WhatsApp for everything else.

Direct line.
Quick questions, mid-session checks, life stuff that affects training.
One human, one thread.

Module 05 · Outcomes logVerified · client weigh-ins

05 / 10 — Recent transformations

Outcomes you can measure.
Bodies you can recognise.

Every entry is a real client weigh-in window. Names and numbers are theirs. Photos and case notes on the full results page.

No.SubjectResultWindow

01PaulDropped 8.6kg103.4kg to 94.8kg

02ElinDropped 9.5kgWeek 1 to Week 13

03NijatDropped 7.9kg78.3kg to 70.4kg

04AdrianFull recompDec 2024 to March 2025

05NataliaPhotoshoot readyWeek 1 to Week 34

06JimDropped 10kgWeek 1 to Week 12

Source · client weigh-ins · verifiedOpen the full log

06 / 10 — How I work

How we
start.

Five steps from first message to settled-in. Open, predictable, no pitch.

01
Interest
You reach out via the form or DM. Tell me what you’re after.
02
Match call
We jump on a 45-minute call. Goals, context, and whether we’d actually enjoy working together. No pitch.
03
Onboarding
You fill in the questionnaires and assessments. Sometimes we follow up with a call to walk through your answers. Holidays, traditions, life context — all of it factored in.
04
The first weeks
Back to basics, done extremely well. Showing up to check-ins, giving as much feedback as you can. Building the foundation everything else sits on.
05
Progression
We map the whole picture and start moving towards the original goal. Real life is built in, not worked around.