If getting fitter
feels like your Everest,
I’ll get you to the top.
The reality shows up in the small moments. Out of breath after one flight of stairs. On the last hole of your belt. Planning a holiday around your shape instead of what you actually want to do. I help you become someone who is not dreading each year older and quietly accepting that this is just the way it is. No crash diets that hand you a few rules and teach you nothing. No being told to just diet harder without ever being shown how.
What I stand for.
- 01
Honesty
Get clear and honest about what you really want, then go and get it.
- 02
Built for you, built to last
A plan that fits your life now and compounds into the long-term result.
- 03
No trends, just what works
Ignore the fads and do what is proven.
- 04
Sacrifice is part of it
You cannot always flexible-diet; sometimes the hard call has to be made.
- 05
Fitness to enjoy life
Looking good is a bonus; the real win is using your fitness to live better.
How I coach.
I will not tell you things are okay when they are not.
I will never tell you that you can't do something, but every choice has a consequence.
I don't believe in one single method. There is more than one road to Rome.
How I got here.
- 2012
Caretaker & cleaner, Danestone Community Centre · Aberdeen
Four years running the community centre floor, with a concurrent stint as a Leisure Attendant at De Vere Village, mostly poolside and the change rooms. Where I first learned what it takes to serve the public well.
- 2016
Fitness Advisor, Bannatyne Group · Aberdeen
Entry into fitness. Eighteen months on the gym floor, building my first set of client results and learning what actually works when you're the one accountable for delivering them.
- 2018
Personal Trainer, Nuffield Health · Aberdeen
Stepped into 1:1 personal training. Built my first proper client list, delivered the results that came with it, and started obsessing about programming as a craft.
- 2019
Ultimate Performance · Amsterdam
Moved to the Netherlands and joined Ultimate Performance, one of the most rigorous coaching brands in the world. Four and a half years progressing through Personal Trainer, Mentor, Engagement Mentor, and Assistant Trainer Manager, delivering client transformations while mentoring the next bench of coaches into doing the same.
- 2024
Head Trainer, ONE Human Performance Institute · Amsterdam
Ten months mentoring the coaching team and helping build their mentoring systems, all while continuing to deliver client results on the floor myself.
- 2025
Founded Coached by Matt J
Went independent. A capped roster, three coaching paths, and full control over the standard.